# Overview

#### Metadomo is creating the first ‘Loyalty-on-Leverage” platform that benefits Loyalty Point Providers (LPPs), Retail Merchants and Human Verified Consumers globally.

Metadomo connects traditional loyalty point programs (airline miles, credit card, telco points), gaming points and web3 projects to a global network of merchant locations at the physical POS level, enabling expanded point redemption and cross-border loyalty.

By using spending their points through Metadomo, users earn our $DOMO token on top, and build their MetaLoyalty Profile (user-owned) which contains data that can be sold to retail merchants and other point providers as well as verify the owner is a human-verified account without invasive biometric data. 

<figure><img src="https://351646694-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZf88hp1DibArtkYYeoy6%2Fuploads%2FyCg3kQiu7V0cvWxXOwsl%2FMetadomo%20Figma%20Pitch%205.jpg?alt=media&#x26;token=68f93ea9-d767-462f-9de2-9bbd3b004720" alt=""><figcaption><p>Metadomo Overview</p></figcaption></figure>

* About our pipeline

Through our partners, Metadomo has access to more than 100M+ users pipeline, ready to be web3 activated through us. This pipeline consists of a mix of MMO gamers, national telco customers, shopping application users, and more.&#x20;

* Merchant network overview

Metadomo has integrations with 100k+ [global merchant locations](https://metadomo.gitbook.io/metadomo-docs/network/global-merchant-network), concentrated in Asia. We focus on physical, brick and mortar business with redemption capability at POS device level. E-commerce to be enabled soon.&#x20;

* Products overview

Our product suite includes Metadomo Core, a blockchain based end-to-end loyalty, voucher, and customer offer platform for enterprises and merchants, and [Rewards Station](https://metadomo.gitbook.io/metadomo-docs/product/metadomo-core), a questboard solution for web3 projects to bootstrap community growth and engagement.&#x20;

* Goal&#x20;

Metadomo aims to be a leader in Web3 mass adoption by providing a much needed Web2.5, 'blockchain-in-the-background' system that does not require clients to deviate from their current systems, but still enable their user base on Web3, without knowledge requirements.&#x20;

Our value capture mainly derives from the following:

* Data collection via MetaLoyalty Profiles
  * User-permissioned data container, storing point holdings, behaviors, redemption information, etc
  * Physical redemption data is used to determine if the MetaLoyalty user is an authentic human, not a bot
* Ecosystem use catalyzation through $DOMO token
  * $DOMO token is designed to incentivize users to spend more through Metadomo, benefitting all stakeholders
  * Token is designed where increased use favors tokenomic conditions


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