# How Metadomo Helps Stakeholders

| Loyalty Point Providers                                   |                                  Users                                  |                    Brick & Mortar Merchants                    |
| --------------------------------------------------------- | :---------------------------------------------------------------------: | :------------------------------------------------------------: |
| Expanded, cross-border point redemption capability        | <p>Simplicity and convenience of point access and management</p><p></p> |   Acquire new customers from target markets and demographics   |
| Increased perceptionof point value by users              |             Better redemption options including cross-border            |       Clearly correlate and quantify marketing spend ROI       |
| Helps LPPs get points off balance sheet faster            |                    Earn $DOMO cashback from activity                    | Capability for authentic user reviews with proof of experience |
| New reward type capability (game and Web3 LPPs)           |                    Frictionless entry into Web3 world                   |        Entry point for own Web3-powered loyalty program        |
| Bridge to Real-world rewards (game and Web3 LPPs)         |     New, non-intrusive method of Proof of Personhood authentication     |            Leverage existing Point of Sale equipment           |
| Access to rich consumer insights based on actual behavior |                       Ability to monetize own data                      |    Access to rich consumer insights based on actual behavior   |